ELEVATING THE HUMAN EXPERIENCE WITH NATURE-INSPIRED CITIES
WE ARE AN ECOSSYSTEM
OF EXPERIENCES
We curate each experience in an integrated way to build a new lifestyle, more conscious, more positive, more collective, and more joyful.
The enchantment of nature and ancestrality transforms hospitality, food, regenerative business, culture, fashion, design, beauty, and longevity, shaping a better life and significantly impacting human beings.
WE RE-PRESENT A NEW ORDER: THE SOUTH POWER
The South is the future. Nature, ancestrality, preserved resources, powerful demography, vibrant energy, omnipresent spirituality, and infinite creativity driven by youth.
The South enlightens the 21st century.
Mata enlightens the South and its creators.
AN ABANDONED TERRITORY IN REGENERATED IN THE HEART OF SÃO PAULO
BETWEEN PARKS, HISTORIC SQUARES, AND CULTURAL AVENUES, MATA ORGANICALLY CONNECTS WITH THE CITY, CREATING A ROUTE THAT BRINGS TOGETHER NATURE, ART, AND ENCOUNTERS.
Our purpose is to create Nature-positive cities, urban experience ecosystems, transforming lower-order systems into higher-order ones.
We regenerate abandoned heritage sites, elevating them through Nature, craftsmanship, and creativity. In São Paulo, the largest metropolis in the Southern Hemisphere, Mata has transformed its site into one of the city’s most desirable destinations — and a true civic asset.
Discover and explore our spaces or click to see how to get here.
GASTRONOMY AS ART FROM CULTIVATION AND SOURCING TO THE WAY FOOD NOURISHES BODY AND SOUL. FOOD AS A POWERFUL PLATFORM FOR GATHERING, SHARING, AND COMMUNITY.
Mata Città marks a new chapter in the historic relationship between São Paulo and Italy. Conceived from the creative vision of Alex Allard, founder of Cidade Matarazzo, the restaurant celebrates the expansive spirit of Italian culture and pays tribute to the immigrants who shaped São Paulo’s habits, flavors, and affections. Honoring their 32 million descendants.
With 1,600 m², the restaurant unfolds across seven extraordinary scenographic environments, each inspired by a region of Italy or a distinct narrative. All connected by a shared Mediterranean soul.
WE LEVERAGE THE HIGH VIBRATIONAL POWER OF ARTISTS TO SPARK DISRUPTIVE PERSPECTIVES, GUIDING OUR AUDIENCES ALONG A PATH OF RE-PERCEPTION TOWARD HUMANITY’S TRUE
A creativity center dedicated to inspiring, creating, welcoming, and celebrating culture and art. Connecting Brazilian and global creative communities with the broader public.
The House features four interdisciplinary spaces AQUI, ALI, ACIMA, and ABAIXO - united by a single, curatorial-driven program.
SALA ACIMA
A space for gathering, learning, and creative exchange. Dedicated to the creative economy, where creativity becomes a tool for education, critical thinking, and transformation through courses, talks, workshops, creative labs, and design sprints, as well as photography, music, audiovisual, and gastronomy studios.
FASHION, DESIGN, EXPERIMENTATION, AND TECHNOLOGY CONVERGE TO RETHINK CONSUMPTION AND SHAPE A REGENERATIVE FUTURE.
Mata Lab is a living space that proposes a new way of thinking about and experiencing fashion. With approximately 3,000 m² and a curation of over 200 brands, the project introduces a new concept of consumption experience, one that is more emotional and connected to a greater purpose, valuing creation, style, and authorship through independent designers and pieces rooted in craftsmanship and affection.
Mata Lab proposes an experiential, multi-brand approach to retail and creativity, with two spaces already inaugurated that invite discovery and self-expression.
URBAN
Urban features a carefully curated selection of products, showcasing hundreds of neakers, Osklen’s sustainable luxury design, and an extraordinary Golden Goose customization studio, where identity and authorship take shape.
FASHION
The Fashion space presents a unique selection of Brazilian and international fashion and design creators, blending new and vintage pieces that celebrate authorship, time, and creation..
#FEITO POR BRASILEIROS
JORGE FEITOSA
WE CREATE A NEW GENERATION OF HOSPITALITY FOR THE WORLD, WHERE NATURE, CREATIVITY, AND BELONGING MEET.
At Mata, hospitality is a co-creation process guided by the creative vision of Alexandre Allard, now expressed through a brand that carries his name. In collaboration with leading architects, designers, and artists, we shape Nature-Inspired places where art, architecture, and experience reconnect humans with Nature.
Deeply curated and sensorial, our spaces are enchanting, creative, and welcoming, inviting people to stay longer, belong, and engage, transforming hospitality into connection.
Soho House
A creative sanctuary set within Mata Atlântica São Paulo, where culture, community, and well-being meet, Soho House São Paulo is the first House in South America. Surrounded by tropical gardens, it brings together creative community, cultural programming, wellness, and refined hospitality in the heart of the city.
Allard Oscar Freire
Allard Oscar Freire is a residential and lifestyle vision guided by Alexandre Allard. A project that blends architecture, art, gastronomy, and nature to enchant, regenerate, and redefine the experience of living in São Paulo.
CREATORS
WITHIN MATA
Artists, architects, designers, and thinkers who operate within the Mata ecosystem and bring the project to life through their work.
"MADE BY...FEITO POR BRASILEIROS"
THE CREATIVE INVASION "MADE BY... FEITO POR BRASILEIROS" was a major contemporary art exhibition held at the former Umberto Primo Hospital (now Mata São Paulo) in São Paulo, between September 9 and October 12, 2014. The exhibition occupied the entire abandoned hospital complex, which had been closed for more than 20 years, transforming its pavilions, corridors, and gardens into spaces for art.
